Getting the MOST out of your site!

A good business website always incorporates SEO techniques into their marketing mix. This makes search engines, such as Google, show your website higher up on the results. Read further and we will share some valuable tips with you.

Search Engine Optimization

Search Engine Optimization

Break up long articles into shorter parts. Long pages are weighed less and short ones weigh more. Visitors are also not likely to read an article in its entirety if it is overly long.

Prove to your audience that you are an expert in your niche. This is a profitable way to market your sites. Using proper SEO on a designated niche site is crucial to getting your site and products found in searches. You have to give your customers what they actually want to buy, not what you believe they want.  We trust THESE guys for solid top inbound search engine marketing work –

Use an accurate title tag to make sure that search engines will understand your page content. Bear in mind that most search engines do not process title tag content beyond 60 characters. Tags generally carry less weight past that point anyway.

A site map is an easy way to improve your search engine ranking. This sitemap page gathers every link on your site, all in one place. This will increase your visibility through SEO and increase traffic directed to your site.

Try including transcripts for videos or audio you post to your site. When you offer these transcripts, search engines can then categorize your content and position it properly in its listings. Speaking of videos – want the thumbnail back that you may have lost recently?  Think about a video thumbnail instead.  We’re just sayin’…  Want to know more?  Talk to them over at Copynight.org.

Keywords MUST come first

Start by doing keyword research. Find out which keywords you need to focus on when building your website and titles. Knowing how people search for your business will help you find appropriate keywords. Mention these keywords often to increase your site traffic.  Don’t go over 2% though – it used to be wide open with those keyword-laden pages getting upwards of 8-10% of the content. No more.  No higher than 2% – anything more and you will get dinged for keyword stuffing!

Including captions on your webpage is one of the best ways to optimize your site. If you post photos and newsy articles, use these opportunities to post keyword-rich captions.

While you may think your website is great, not one website can be perfect. When you accept that you’re fallible, you can start to identify areas for improvement so that you can make your site more efficient. Don’t ever allow your concepts to go stale.  Your site may be perfect once – at that exact moment that you finish optimizing it.  By the next day, Google will likely have changed the algorithms – and thrown a  whole new set of wrinkles into your strategy. It’s just part of maintaining any type of website these days!

There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more customers and more profits.

Tricks for Setting Up Your Next Business Blog

It will be much easier to create a highly successful blog when you have a plan in place for ensuring success. If you aren’t sure how to make that happen, you can start learning here. Blogs that aren’t structured and organized won’t ever realize any actual success or profit. This is one of the most important steps you can take and it isn’t nearly as difficult as you might think it is. We’ve got three really great tips that use can use to better plan your blog so that it will help you earn money and be easier to manage.

Any website that you design needs to be designed with speed in mind. Now that we’re halfway through 2012, and post-Penguin, Google has made it very clear that load speed is essential and they score your site for this metric. For blogs, there are two things about speed that you need to consider. The first is your header graphic, if you choose to go with one. Just be sure that it isn’t file heavy and if it is heavy, you need to ensure that it has been optimized for the Internet. The way in which you construct your blog is the other. It means that you have to be sure that your graphics and plugins are kept to a minimum. Plugins have a major effect on how quickly your blogs load or do not load, especially when you install a lot of them. Start small and the blog will load quickly and then actively monitor your loading speed every time you install something new. Don’t go off installing all these “fun” plugins you don’t need, they could break your site!

It’s important to start out well, and that means having all of the important stuff in place ahead of time. In the name of efficiency, it is important for you to keep track of your traffic from the moment you launch your blog. Choose the tracking script you want so you can have it in place when your blog goes live. If you’re not familiar with tracking scripts, then you’ll need to find out. Basically this is software that tracks how visitors behave when they are on your site. It will tell you everything from which pages your visitors read to how long they spent reading them. You will see which pages are the most popular entry points, which keywords were used in the search engines and more.

One of the most common newbie misconceptions is that everything has to be perfection before the trigger can actually be pulled. Where blogs are concerned, it is putting everything in place right before you actually allow it to go live. This isn’t completely necessary and it just makes your launch take more time. You only need to have the absolute essentials in place, like your content and the few plug-ins that you need the most. You don’t have to set up all of the other stuff, like categories, etc. Just have between three and five. Make sure that the copy on your homepage matches the approach and the themes you are going to use. Then just put a couple of posts in each category and you are good to go.

When you create a thoughtful and accurate plan for a blog, you’ll be laying a solid foundation for success. Generally speaking, this is what most people will do when they want to have success with their blogging venture. Anyone that has done Internet Marketing will tell you that making mistakes is something that you always want to avoid.

Basic Techniques to Create a User Friendly Website

If you haven’t yet explored the idea of building user friendly websites, it is vital that you understand that there are all sorts of different things to consider here. You can get as fancy and complex as you like and use advanced methods such as Taguchi multivariate testing. It is a good idea to start simply and small and then work up to those things though. When you do this, you’ll find out what you need to know so that you can go about actually learning and mastering it. Once you do that, you’ll be able to start at the beginning with the smallest and easiest changes you can make.

There are only a handful of fonts that are considered to be acceptable for use on a site in the main content area. These are Arial, Verdana, and others and many sites skip the serif varieties, you’ve seen serifs which have the solid curly cues on them. Keep the number of fonts used to a minimum and avoid going overboard with a dozen font types. What you want to do is only use a couple and probably stick to less then about three font types. Large sites that are nationally recognized with millions of visitors will have more font types, but for a simple niche site by an IM marketer will usually have two – one for the headline and one for the text and links.

It’s understandable to want your site to look good, but don’t obsess over it as there are more important concerns. Everything matters to a degree, but it’s the entire overall effect that matters more. You can find inspiration all over the web and see what others do, but make sure you’re looking at sites that are doing well. The people landing on your site have to find it pleasant enough to stay on, but they’re really there to find some solution. Remember that speed is important, so find a good theme you think will be accepted and get your blog live.

It is way too easy to make writing mistakes in your content and other areas of your site as well. One of the most common areas is your side bars. This is where things that also need to be promoted are going to sit–things like special offers, the opt-in boxes for your subscription list, etc. So make sure that you’ve created great copy for these things. Just because most other website owners stick to tossing up graphics for eBooks and subscription boxes and leaving it that way does not mean that you should do it as well. This is what most people are used to both seeing and ignoring. It’s easy enough to include a snippet of copy written in a smaller font as well as your email field in your side column. The smaller font shouldn’t be too small and the copy needs to be compelling. A site that is user friendly will always beat out one that is not. You’ll be tracking what your visitors are doing, and you should see the difference if you do things properly. It’s all up to you as to how much effort you want to put into this – so work hard on it.

How To Target Visitors Using WordPress SEO

There’s a reason why WordPress has become one of the most used platforms for blogging. The WordPress Content Management System is above par and it can help you build a professional website. One of the best features of WordPress is its ability to help you increase the amount of traffic coming to your website. However, in order to take complete advantage of this sophisticated platform, you need to know how to optimize your WordPress blog for the search engines. The most critical piece of the puzzle is amplifying your WordPress settings and yet so many people completely leave this step out of the process. If you do focus on this one aspect, you can achieve the good results with the search engines.

We all know that organic traffic is the key to any successful online business. In addition, the visitors that you draw from the predominant search engines such as Google are not only free, but are targeted a lot. The purpose of this article is to show you the way to use SEO in the best possible way for your WordPress blog.

Since your post title is the vital element of your WordPress blog when looking at SEO, you will need to make sure that it makes proper use of targeted keywords. As well as using them in your title, you need to make sure the keywords are included in the content of your post. In order to ensure that search engines will index and rank the pages of your website accordingly, it’s important to only use each post title once within your site, and be careful of repeats. When creating your titles, have a bunch of relevant keywords ready to be used in your post titles of various articles on your site. A post title that’s both fascinating and search engine optimized is the ideal combination for your posts. When your potential visitor first sees your site link in the search engine results, your post title will be the very first thing that they’ll notice. Ensuring that your titles are succinct and easily readable is a good practice. In order to get the best results from your titles they must be clear and focused.

It is not often people categorize their blogs; I have no idea why, because this can be very helpful. It is not only search engines that need to find your content easily; you want your visitors to also find their way around without any hassle. That’s one of the main reasons you should have your posts in the right order. When you create categories, no matter how much information you have published, it gets in place. Not only is your category listed within the post, it is also listed in its URL if the permalinks feature is turned on. Since most times your visitors wont be staying long, its probably wise to give them a feel for your post in the URL.

Many people using WordPress ignore the most important SEO factor – changing the blog’s permalink structure. Why is this essential? Unhelpful for SEO, the standard format only comprises numbers. Because of this, you have to include your postings title in the URL. By setting your permalink options correctly in WordPress, you can customize your URLs to your exact preferences.

How to Hire the Right Web Designer for the Job

Any time you outsource a task or project, such as looking for a web designer, it is critical to your success to hire the person most suitable for your job. It is easy to find where freelance designers gather, but picking out the good ones is another matter, entirely.

When you are working with hired help, it is important to realize they are probably juggling assignments. There will be tweaks and changes that you will want to make from time to time to ensure that you’re getting the right kind of results from your efforts. Even after you get the site, you very well may want small changes at some point in the future.

Once your beautiful design is turned over to you, then that will not be the end of it if you expand and add new things to your offerings. So once you get your site designed, your web designer should be ready to work on some minor tweaks for you at no extra charge. That’s right; if the designer is charging you for any small changes that you want to update on your site, then you’re being ripped off. The web designer has to be cooperative in every sense of the word, and that’s a strong sign of a good designer.

You will see much better results when you avoid having one person design something and another design a different part of your site. Right from conceptualizing to designing to executing, you should try to ensure that these steps aren’t split. What you will find if you break it up is that there will be inevitable delays with communications, etc.

On the other hand, if you simply must avoid the one person designer, then you need to hire a company at a higher cost, no doubt. Sometimes a designer has to outsource specialized tasks, and he will take care of that on his end.

Before the work is started, make it very clear that the site needs to work well in all browsers. So just talk to your designer about this concern and get it on paper that your site will not have this issue. Not all designers will bother to do this or maybe not check, so be sure you do not hire one of those. Obviously a broken site in a browser will spell death for all visitors who use that browser type. It is important that you are keeping an ongoing conversation in the beginning and all is understood.

You can easily find a web designer in your budget range, but you have to be smart about who you choose.

Developing a Good Web Design for an Effective Website

Mainly in order for you to successfully present your ideas you have to create an effective layout design in an interesting manner whatever your topic may be. For a good web design will reflect the reputation of the company you are representing of.

Web design had immensely sprouted for years already. Through this development businesses were able to expand their services online and easily provide the needs in the market and as well as making it quick and easy for customers to easily reach out for the services they provide.

In developing an effective website you have to carefully choose for the right design in order for you to attain online success. Primarily you need not to worry about the development processes for design services can be provided by commercial printers that will help you to achieve and acquire relevant audience for your website.

Moreover in order to successfully attain a good web design for your web site there are some important tips you have to keep for your projects.

1. Layout format – this will serve as your guide for a good design. Primarily this context must encompass a clear and well-organized content that will make everybody understand and appreciate.

2. Content – this simply pertain to the informative information that will make your customer easily understand what you are promoting. Mainly in order to satisfy your customers you have to come up with a content that will provide them all the information they need. Having well said and explained information will help you to turn out your viewers to potential customers.

3. Application of graphic designs – you have to be careful in choosing for the appropriate design that will best represent your projects. Design application can be helpful but however using many images might affect page downloads. So in order for you to keep away your visitors from slow connections limit you have to limit your designs.

4. Easy and quick navigation – in this part you have to allow your customers to easily navigate and access to your pages. Always see to it that you are able to include a link that will bring them back to the main page. Providing your visitors with links to the main page will keep away your visitors from being trapped.

Now that you are familiar with the design tips for your web design projects you can easily attain to meet the satisfaction that you want for your project. Moreover you can also seek for assistance from a reputable design company. With this manner you will be guided smoothly with the various steps in developing your own site.