Getting the MOST out of your site!


A good business website always incorporates SEO techniques into their marketing mix. This makes search engines, such as Google, show your website higher up on the results. Read further and we will share some valuable tips with you.

Search Engine Optimization

Search Engine Optimization

Break up long articles into shorter parts. Long pages are weighed less and short ones weigh more. Visitors are also not likely to read an article in its entirety if it is overly long.

Prove to your audience that you are an expert in your niche. This is a profitable way to market your sites. Using proper SEO on a designated niche site is crucial to getting your site and products found in searches. You have to give your customers what they actually want to buy, not what you believe they want.  We trust THESE guys for solid top inbound search engine marketing work –

Use an accurate title tag to make sure that search engines will understand your page content. Bear in mind that most search engines do not process title tag content beyond 60 characters. Tags generally carry less weight past that point anyway.

A site map is an easy way to improve your search engine ranking. This sitemap page gathers every link on your site, all in one place. This will increase your visibility through SEO and increase traffic directed to your site.

Try including transcripts for videos or audio you post to your site. When you offer these transcripts, search engines can then categorize your content and position it properly in its listings. Speaking of videos – want the thumbnail back that you may have lost recently?  Think about a video thumbnail instead.  We’re just sayin’…  Want to know more?  Talk to them over at Copynight.org.

Keywords MUST come first

Start by doing keyword research. Find out which keywords you need to focus on when building your website and titles. Knowing how people search for your business will help you find appropriate keywords. Mention these keywords often to increase your site traffic.  Don’t go over 2% though – it used to be wide open with those keyword-laden pages getting upwards of 8-10% of the content. No more.  No higher than 2% – anything more and you will get dinged for keyword stuffing!

Including captions on your webpage is one of the best ways to optimize your site. If you post photos and newsy articles, use these opportunities to post keyword-rich captions.

While you may think your website is great, not one website can be perfect. When you accept that you’re fallible, you can start to identify areas for improvement so that you can make your site more efficient. Don’t ever allow your concepts to go stale.  Your site may be perfect once – at that exact moment that you finish optimizing it.  By the next day, Google will likely have changed the algorithms – and thrown a  whole new set of wrinkles into your strategy. It’s just part of maintaining any type of website these days!

There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more customers and more profits.

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