If you haven’t yet explored the idea of building user friendly websites, it is vital that you understand that there are all sorts of different things to consider here. You can get as fancy and complex as you like and use advanced methods such as Taguchi multivariate testing. It is a good idea to start simply and small and then work up to those things though. When you do this, you’ll find out what you need to know so that you can go about actually learning and mastering it. Once you do that, you’ll be able to start at the beginning with the smallest and easiest changes you can make.
There are only a handful of fonts that are considered to be acceptable for use on a site in the main content area. These are Arial, Verdana, and others and many sites skip the serif varieties, you’ve seen serifs which have the solid curly cues on them. Keep the number of fonts used to a minimum and avoid going overboard with a dozen font types. What you want to do is only use a couple and probably stick to less then about three font types. Large sites that are nationally recognized with millions of visitors will have more font types, but for a simple niche site by an IM marketer will usually have two – one for the headline and one for the text and links.
It’s understandable to want your site to look good, but don’t obsess over it as there are more important concerns. Everything matters to a degree, but it’s the entire overall effect that matters more. You can find inspiration all over the web and see what others do, but make sure you’re looking at sites that are doing well. The people landing on your site have to find it pleasant enough to stay on, but they’re really there to find some solution. Remember that speed is important, so find a good theme you think will be accepted and get your blog live.
It is way too easy to make writing mistakes in your content and other areas of your site as well. One of the most common areas is your side bars. This is where things that also need to be promoted are going to sit–things like special offers, the opt-in boxes for your subscription list, etc. So make sure that you’ve created great copy for these things. Just because most other website owners stick to tossing up graphics for eBooks and subscription boxes and leaving it that way does not mean that you should do it as well. This is what most people are used to both seeing and ignoring. It’s easy enough to include a snippet of copy written in a smaller font as well as your email field in your side column. The smaller font shouldn’t be too small and the copy needs to be compelling. A site that is user friendly will always beat out one that is not. You’ll be tracking what your visitors are doing, and you should see the difference if you do things properly. It’s all up to you as to how much effort you want to put into this – so work hard on it.